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Konka
Release time: 2014-03-26 11:08:02 Browse: 2926 times
 Konka Group was established on May 21, 1980. It was formerly known as "Guangdong Guanghua Overseas Chinese Electronics Industry Company". It was the first Sino-foreign joint venture electronics company born after China's reform and opening up, with an initial investment of 43 million Hong Kong dollars.  In 1991, Konka Group was reorganized into a Chinese and foreign public joint-stock company.  In 1992, Konka A and B shares were listed on the Shenzhen Stock Exchange at the same time. The existing total assets are nearly 10 billion yuan, the net assets are nearly 4 billion yuan, and the total share capital is 1.204 billion shares. OCT Group is the largest shareholder.

     Konka Group is mainly engaged in the R & D, manufacturing and sales of color TVs, mobile phones, white goods, household appliances, LEDs, set-top boxes and related products, as well as precision molds, injection molded parts, high-frequency heads, printed boards, transformers, and mobile phone batteries. Supporting business is China's leading electronic information company.

     Konka Group has always adhered to the development idea of “Science and Technology Promoting Enterprises”, is committed to becoming an international high-tech enterprise, has comprehensively implemented an integrated product research and development management system, and established a three-level research and development system of a research institute—development center—a professional design institute , Has a nationally recognized enterprise technology center and post-doctoral research station, the product research and development level has reached the world advanced level.

    The Konka Group is committed to implementing "excellent manufacturing engineering". Through capital operation, it has constructed a reasonable production and operation structure at home and abroad, with an annual total production capacity of 25 million units.
    Konka has established a first-class quality testing system and environmental protection control system. It is the first in the national color TV industry to obtain an ISO9001 quality management system and an ISO14001 environmental management system.
 Domestic double certification, Konka color TV was repeatedly rated as "Chinese famous brand products", color TVs and refrigerators were also listed by the National Bureau of Quality and Technical Supervision as the first batch of inspection-free products, and won the 2006 Shenzhen Mayor Quality Award.

     Konka Group has a wide coverage and comprehensive marketing service network. It has established more than 50 marketing branches, hundreds of sales and operation departments and more than 3,000 maintenance service outlets in China.
 Overseas business has also expanded to more than 100 countries and regions in the world.

      Konka Color TV's domestic retail market share ranks first for six consecutive years, and mobile phones have also entered the ranks of domestic brands. More than 15 billion yuan.  Facing the future, Konka Group is taking a brand new image, taking innovation as the driving force, and market-oriented.
 Toward the goal of modern high-tech enterprises, strive to build a world-class Chinese brand.

 Business strategy: Konka Group always regards development and promotion as the main theme of operation, and continuously carries out management innovation, taking the lead in achieving successful exploration of low-cost expansion, constructing a strategic layout of production and operation strategies, and implementing competitive strategies for value management and three major projects , Implement the business unit division operation system, implement internal transactions, and comprehensively promote the forward development of enterprises.

 Value management: Guided by corporate profits and brand value-added, based on differentiated competition, with the purpose of value-added, to lead the competitive strategy of procurement, manufacturing, research and development, quality, marketing and other tasks.

 Three major projects: quality engineering, quality engineering, innovation engineering.

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